Free trials
CX strategy and content design for prospect trials
Played an instrumental role in shaping and creating the free trial experience for prospects.
Context
Worked cross-functionally from ideation to execution to create an end-to-end customer-centric experience.
Journey mapping
Helped outline and design the entire customer journey for prospects.
Trial onboarding
Designed persona-specific product tours focused on key jobs-to-be-done. Tours were driven by in-depth user research to get users to their “Aha moment” as fast as possible.
Trial engagement
Created features and in-app content to drive adoption and conversion, including a trial invitation feature, persona-specific email re-engagement emails, and key feature announcements.
