IBISWorld Partnerships and Integrations

IBISWorld’s Partnerships and Integrations team launched their Snowflake Marketplace data listings in early 2025. The initial push included a marketing launch, but the listings never took off.

A few months after the launch, I was brought in to turn the faltering partnership around.

I built a growth initiative aimed at increasing leads, opportunities and revenue for the partnership.

I put together a strategy, working directly with IBSWorld’s Head of Partnerships in London. The strategy consisted of an arsenal of optimizations and initiatives, including adding more targeted listings and rewriting the existing ones, updating the landing page on IBISWorld’s site, reaching existing clients through on-platform Pendo-built messaging, providing collateral to sales and more.

I worked with the RevOps team to build a tracking dashboard for the project in Salesforce, where we saw measurable increases in key success metrics.