IBISWorld Marketing

As LLMs like Claude started to become ubiquitous, I saw an opportunity to create a standardized, centralized resource for IBISWorld’s marketing team.

I centralized the marketing team on a shared Claude account, building a library of Skills for every type of marketing asset, including landing pages, marketing emails, sales emails, one-pagers and more. Each Skill was built on a foundation of brand guidelines and reference files from high-performing asset samples.

Additionally, I hooked the account up to IBISWorld’s MCP server, and other connectors, to pull data and insights directly into marketing materials.

This system had a felt impact across the marketing team, cutting content creation time in half.