IBISWorld
Advertising
When IBISWorld decided to start advertising for the first time in their 50+ year history, I was tasked with building the function from the ground up.
I worked as a one-man advertising team, kicking off the new marketing channel across Google, LinkedIn, and Reddit.
I scaled the function, increased advertising-influenced revenue, writing the copy and co-creating the graphics along the way.
Here are some examples of ads we ran:
