IBISWorld Innovations

I played a pivotal role in planning and coordinating the launch communications and assets, including working directly with contacts at leading AI companies like Perplexity on joint collateral.

To maintain momentum after launch, I led a campaign to increase growth for the AI connectors.

This included initiatives such as on-platform expansion messaging targeting power users, marketing and sales-outreach emails, sales support collateral such as mock demo dashboards, webpage enhancements driven by A/B testing and more.

I worked with the sales support engineers and data team to build Microsoft Fabric dashboards fueled by Salesforce data to track marketing-influenced MQLs, opportunities, and revenue, reporting on the results to leadership.

The campaign resulted in an increase in target metrics tied directly to marketing efforts.